Far crescere l'innnovazione senza far crescere la complessita'.

"As companies struggle to innovate in today's competitive
environment, they need to continually guard against adding to their
"clutter" -- the creeping impact of complexity on efficiency and cost-
competitiveness. In this three-part special report, experts from
Wharton and George Group Consulting discuss how management can
approach this problem by thinking "ambidextrously" -- that is,
focusing on innovation and broad exploration while minimizing the
impact of clutter on operational processes and costs. Also, in the
accompanying podcast (with transcript), Mike McCallister, CEO of
Humana, discusses balancing innovation and complexity in the health
care industry with Wharton management professor Michael Useem and
Stephen Wilson, engagement director in George Group's Conquering
Complexity practice."

http://knowledge.wharton.upenn.edu/papers/download/BalancingInnovationTechnology.pdf